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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
MARKETING PROCESSES IN CIVIL ENGINEERING
 Kratochvílová, Martina ; Koláček, Tomás (referee) ; Dohnal, Radek (advisor)
This master‘s thesis named Marketing processes in civil engineering is engaged in marketing processes of company STAVBA krbů s.r.o. The analysis of present situation and a proposal of marketing plan are parts of this thesis. These parts are both based on processed theoretical basis and they are a practical application of marketing processes in civil engineering. Along processing the emphasis has been posed to maximalization of positive effect during the plan implementation and changes of the company’s marketing processes.
Detailed record
MARKETING PROCESSES IN CIVIL ENGINEERING
 Kratochvílová, Martina ; Koláček, Tomás (referee) ; Dohnal, Radek (advisor)
This master‘s thesis named Marketing processes in civil engineering is engaged in marketing processes of company STAVBA krbů s.r.o. The analysis of present situation and a proposal of marketing plan are parts of this thesis. These parts are both based on processed theoretical basis and they are a practical application of marketing processes in civil engineering. Along processing the emphasis has been posed to maximalization of positive effect during the plan implementation and changes of the company’s marketing processes.
Detailed record

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